THE FUTURE OF CULTURAL EXPERIENCES

 

Art, music, food, movies, religion, and language are some things that make up for a strong cultural experience.

 

In today’s world,  the term “culture” is far from nationalities and heritage. The hip-hop, skateboard, and gaming cultures are all examples of subcultures that have taken the world by storm, bringing different nationalities, gender, and religions together.

As we define culture, it's constantly expanding and much more interdisciplinary. Meanings the world is becoming more open-minded to the complexities of the human experience. Thanks to this shift of globalization, audiences are seeking more within cultural spaces, which is both an opportunity and challenge for companies and organizations across the globe, especially when it comes to brand awareness.

 

The Future of Cultural Experiences panel at Northside Innovation in Williamsburg, Brooklyn had LaPlace Cohen (strategy, marketing and design firm for the creative and cultural world) presented their pro bono study called Culture Track.  Culture Track is the nation’s largest tracking study on the behaviors and perceptions of cultural consumers in order to tackle data uncovered on new audience insights and the current trends that are shaping culture as we speak. The diverse panel of cultural study leaders; Inessah Selditz (Creative Director of The Lab/Rockwell Group), Joe Hall (Founder of Ghetto Film School), Kimia Kline (Curator of Wythe Hotel), Maggie Hartnick (Managing Director of La Placa Cohen) and Sheetal Prajapati (Director of Public Engagement, Pioneer Works) discusses their findings of Culture Track metrics and also talk about their experiences of culture in their respective positions.

 

Culture Track’s insights provided; the traditional meaning of the word culture is drastically transforming. Audiences are looking for personal relationships with their organizations such as membership perks and to have their connectivity build on a personal level among each other with values as trustworthiness and customer service as important qualities. Social events do help with cope with general anxiety and bring different backgrounds together.

 

To serve the cultural audience of the future, here is a quick list that Culture Track compiled of:

1)      Defy the norms

2)      Collaboration and multidisciplinary experience

3)      Issues are facing our world (Learn the culture and come together to find solutions)

4)      Provide an antidote.

5)      Create meaning (Cater to people to all backgrounds)

6)      Get personal (Treat audiences as people) eg. Art and people have to come together.

7)      Be essential.  (Be an essential role for people to visit and share and be apart of, welcoming, balancing what they want and need.)

 

A huge part of generating culture together is how narrative and storytelling shares a common language as it creates opportunities to unite people. For Kimia Kline, she believes that  “Wythe Hotel wanted its look to feel local and feel like Brooklyn” for everyone that works at the hotel not only are locals that live in the area and could easily tell guests where they should go to Brooklyn, but also creatives, some are in-house artists that provide artwork that embodies the look at feel of Brooklyn for the hotel’s aesthetics and even the owners are also originally artists who lived in Brooklyn as well.

 

But for Joe Hall (Founder of Ghetto Film School), he states that

we have to make culture as expansive as possible

especially for youth in inner-city neighborhoods that is limited to an urban culture that they only familiar with, for it could restrict their opportunities and “getting them out of the world” is crucial for their success. Hall states that “if you are teaching Black and Latino kids the latest Hip Hop colloquial trends through education, then we have failed them. Teach them how Laughton Hughes and 50 Cent are both poets for them to engage with the topic of poetry” in order for culture to be not limited to where one can find solace and common ground, but also a nurturing and mentally expanding one as well. (We have also written an article on mindful gentrification which can be seen here)

 

Here is to the evolution the future of culture, which is more inclusive, not limited to where you are from, but where you want to grow.

 
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